BradPerlman

NYC product designer. Five years shipping complex B2B and consumer products. Most recently at Yieldmo, designing Ymax 2.0 directly in code with Claude Code.

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Brad Perlman
Selected Work

Four case studies.
2023 to 2026.

AI-native
dashboard
01/Yieldmo·2025 – 2026

Ymax 1.0 — AI-powered ad tech platform

Owned day-to-day design of contextual targeting, line item targeting controls, and reporting surfaces inside Yieldmo's AI-powered ad tech platform. Earlier: led the PageMax interactive prototype for Cannes Lions 2025.

Ad TechAI / LLMTargetingReporting
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AI-assisted code
ymax 2.0
02/Yieldmo·2026

Ymax 2.0 — AI-assisted ad tech rebuild

One of two designers on Yieldmo's first Figma-free workflow, set up by the CXO. Built Ymax 2.0 screens in Claude Code in a shared Vercel prototype, including the full audience flow across desktop and mobile, built for engineering to match 1:1.

Ad TechAI-Assisted CodeResponsive DesignConcept to Code
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✦Ask SportsMax...
NBANFLMLB+6
03/Yieldmo·2025 – 2026

SportsMax — AI sports knowledge for publishers

Designed the AI-powered query experience and underlying templated system spanning nine sports — career stats, schedules, box scores, and standings, rendered in the publisher's native voice. Mapped SportRadar APIs across all sports.

AI / LLMEditorialSportsTemplated Systems
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04/RevStar·2023 – 2024

Just Crossed — geolocation social app

Led end-to-end product design from V1 MVP through V2 launch on iOS and Android. Designed every surface in the launch version: account creation, profile setup, the Explore matching flow, Chat, premium subscription tier, Sparks system, and the cross-paths notifications system.

Consumer MobileConcept to LaunchiOS · Android
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About

Designer based in New York, building products for web and mobile since 2020.

Most recently at Yieldmo, designing Ymax, SportsMax, and sports publisher integrations.

Before Yieldmo, I shipped consumer mobile apps, data-heavy platform interfaces for government contracting, and healthcare design systems.

Lately I've been designing directly in code with Claude Code, building working prototypes that stakeholders review as live links and engineers build from.