Context
Just Crossed is a geolocation-based social app that launched on iOS and Android in 2024. I joined this project at RevStar Consulting and led design end-to-end, working with the client team from initial brand and competitive research through V1 MVP and V2 launch.
The app is built around a simple idea: people who cross paths in real life should be able to connect with each other. Where other social and dating apps surface users from miles away, Just Crossed uses a tight geolocation radius. You're matched with people you've actually been physically near. The app supports multiple connection modes — dating, friendship, and business networking — with mode-aware matching and notifications. It was tested across college campuses during the launch window.
I designed every surface in the launch version: account creation, profile setup, the Explore matching flow, Chat and chat actions, premium subscription tier, the Spark feature, and the cross-paths notifications system.
Designing the app
The app's core loop is matching, messaging, and connection. The first thing a user does is set up a profile and pick their mode — dating, friendship, or business networking. From there, the Explore flow surfaces other users who've been within the geolocation radius, and Chat handles the conversations once a match happens.
Profile setup carries more weight than in a typical dating app because users can connect across three different modes. The same profile needs to read coherently whether someone's looking for a date, a study partner, or a business contact. Mode-specific profile fields and a clear primary-mode indicator solved for that.
Chat is where the multi-mode design choice gets reinforced. Conversations carry visual cues for which mode the connection started in, and chat actions and message behaviors adapt to the mode context. A business networking conversation looks and behaves differently than a dating one.
Beyond the core loop, I designed the Premium subscription tier and the Sparks system. Premium covers benefit unlocks, free trial flow, and membership duration changes. Sparks are the app's premium currency — users buy them as an in-app purchase and spend them on extra likes.
The cross-paths notification system runs underneath all of this. Different modes trigger different notification patterns, and silent notifications handle the background re-cross detection without interrupting the user.
What it shipped as
Just Crossed launched on iOS and Android in 2024 and has stayed live since, with continued iteration on top of the foundation we shipped. The app's matching mechanic, mode system, and core flows have remained intact through subsequent updates.
The work covered the full arc from competitive research and brand kickoff through MVP design, V2 polish, and store launch.